Hegen Handling System Branding
Hegen Handling System Sdn Bhd is a Malaysia based material handling solutions provider. Hegen handling provides reliable services in engineering project's (particularly in pneumatic field) consultancy, solution and component's supply .
JYD studio was hired to help the client to create an unique identity, in order to create emotional connection with potential clients. The objective of the visual appeal is simple and straight forward: To highlight the reliable industrial solution, connection with clients, and most importantly, the concern of how the visual relates to material handling.
The initial idea was focused on how to create an significant icon that combined two 'H's (the first letter for Hengen Handling). It mainly focused on the idea 'unique connection with customers'. After presenting the first idea, we found that the client has more interest on the idea of the illustration for material handling icon.
After the discussion with Hegen Handling, the visual direction for logo design has been adjusted. The client had agreed to set the major visual direction for their logo on terms suc as: Company's Name, Material Handling, Focus / Integrated, Global.
